In the past few years, everyone seems to be talking about Digital PR. From big businesses to small ones, almost everyone is interested in engaging with and optimizing performance with Digital PR.
In very simple words, Digital PR refers to an online marketing strategy, which helps in improving-
The aim is to get exposure in high-traffic blogs and websites, gather mentions in social media pages, and earn high-quality backlinks among other KPIs.
Brands, who wants to engage in Digital PR work with- bloggers, influencers, publishers, journalists, and others. In this article, we are going to look at 7 Digital PR methods to use for serious organic business growth.
Important Areas to focus on when creating a Successful Digital PR Strategy
One of the first things experts recommend is to understand the goals of your Digital PR strategy. This helps in creating a roadmap for your efforts. Listing your brand’s KPIs are also part of the engagement.
Many marketers also suggest that rather than deal with customers as ‘customers’, it is better to talk to them as friends. In other words, being informal and adopting a more personalized approach helps cut the noise and shows that as a brand, you are willing to invest in the relationship.
The importance of great content as one of the major drivers of a successful Digital PR strategy cannot be stressed enough. Brands are willing to invest in high-quality content, as they know that this has a great impact on amplifying results and success.
List of 7 Digital PR Methods to use for Serious Growth
1. Blogger Outreach-
The rise of niche-based highly specialized bloggers on digital platforms has opened up credible avenues for Digital PR. The strategy or method involves identifying bloggers in a target niche, asking them for a feature on their platforms, and gaining website traffic as well as high-quality backlinks. Establishing long-term relationships with bloggers is absolutely critical for this.
2. Influencer Marketing-
Influencer Marketing on Social Media platforms has given a new dimension to Digital PR. Accordingly, Smart Business daily, Brands are looking to work with normal individuals turned social media influencers who have a high number of followers and great engagement rates. This arrangement involves a brand asking an influencer to promote their products and services on social media platforms.
3. Affiliate Marketing-
In the last few years, Affiliate Marketing is emerging as a credible and high-traffic way for brands to make sales. Affiliate Marketers list brand products and services and popularise the same with their target audiences. They write reviews and share links on their social media. Once anyone clicks and buys, the affiliate earns a commission and the brand gets a sale.
4. Thought Leadership Webinars-
Brands who are looking to establish themselves as authority figures get leading figures from the industry and establish a webinar or a podcast. They debate several issues concerning the industry and publish the same on their social platforms. All the participants and different parties also share the same on digital platforms and this leads to a lot of exposure and branding.
5. Guest Posting-
While Guest Posting as a strategy, which has been around for quite a long time, it still continues to enjoy a lot of popularity. This is because brands have stopped focussing on just earning backlinks. The new focus has been to create high-quality content, which is often long-format, SEO optimized and adds value to the readers on the publisher’s website.
Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.
- keyword “Write for us Technology”
- keyword “guest post”
- keyword “guest post by”
- keyword “accepting guest posts”
- keyword “guest post guidelines”
These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
6. Press Releases and Journalistic Networking-
This is again something, which has been around for quite some time but has undergone a change from traditional to digital. Brands create an editorial calendar of Press Releases and send the same to journalistic digital platforms. These can be online news platforms or industry-specific publications and journals. This can also be in a sponsored form or as a review.
7. Inbound Marketing-
One area, where some brands are showing a lot of promise is Inbound Marketing. Rather than going after in the quest for Digital PR, they are drawing in audiences and interested traffic by investing in high-quality informative and educative blogs on their websites. This is helping draw website traffic build credibility and create a sales funnel (all KPIs of Digital PR).
Digital PR is a dynamic and radical field of specialized online marketing activity. Many of the leading firms who engage in Digital PR are looking to leverage assets like data and AI in their strategies. This is allowing them to gain a competitive edge as well as ensure that their KPIs are getting met. Do you think every brand should pursue Digital PR in 2020? Let us know in the comments below.