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15 Fantastic Animated Demo Videos

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Marketing today is more complex than ever, and videos are no longer just a small marketing element. They have become an essential aspect of any marketing strategy, and that is not without merit. According to the stats, more than 50% of the people want to see videos about products more than reading long text blocks. Video marketers earn 66% more qualified leads per year than ones who don’t use video content in their marketing strategy.

When it comes to educating your consumers, nothing can work like giving a live demonstration of your product. This is where the power of product demo videos comes in. You can make a product demo video of your product’s live demonstration to show how it will work on the consumers. This approach is quite effective as about 75% of the consumers purchase a product after watching videos about it.

Adding animations to your demo video could be an excellent way to introduce your product. The freedom to get out of the real world and simplify the process using animated environments and characters can amplify your product’s details in a logical yet engaging manner. Also, the visual effects can significantly emphasize your product’s mood and character.

Here is a list of 15 fantastic animated demo videos of some noteworthy brands you can take inspiration from. So let’s head straight into it.

1. Pipedrive

A well-known CRM tool and a cloud-based sales software company Pipedrive is often known for its great demo video, with nearly 22 thousand views on Vimeo. The entire video is made with a brand theme because all the animations are made in brand colors. Even the video characters, which are the employees of Pipedrive, have green colored hair, which emphasizes the brand value and raises brand awareness. The animation is simple, yet it explains the product in a charismatic and engaging way, making all the concepts easier to understand.

<iframe src=”https://player.vimeo.com/video/314733601″ width=”640″ height=”360″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen></iframe>

<p><a href=”https://vimeo.com/314733601″>Pipedrive</a> from <a href=”https://vimeo.com/explainninja”>Explain Ninja</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

2. Likezoid

Likezoid is an Instagram likes generating tool. The animated demo videos target the young audience that aspires to gain more Instagram followers and likes. The colors used in the video are bright with upbeat music. The video perfectly defines how you can automatically turn likes into gold, which will be used later to gain likes on your posts. The entire working of the app has been demonstrated in 32 seconds. This animated demo video has a massive number of nearly 84 thousand viewers on Vimeo.

<iframe src=”https://player.vimeo.com/video/404648257?color=fff&title=0&byline=0&portrait=0″ width=”640″ height=”360″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen></iframe>

<p><a href=”https://vimeo.com/404648257″>Likezoid – Intro</a> from <a href=”https://vimeo.com/user111983245″>Likezoid</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

3. Headspace

The English-American online healthcare company Headspace specializes in meditation. Their animated demo video is probably one of the most prominent videos that show meditation as a fun and peaceful process. The 1 minute and 45 seconds video starts with a creative scene-setting of 25 seconds, probably because meditation is the hardest thing to sell on the internet. The video is filled with cute characters that seem to dance throughout the video explaining the benefits of meditation and encouraging viewers to live healthier lives. This animated video also has a massive number of 216 thousand viewers on YouTube.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/W38Xhg0afWs” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

4. Western Union

The worldwide financial services and communications company Western Union is also famous for its great animated demo video. The retro-styled video adds the service provider’s trustworthiness and explains the product in a very informative and engaging manner. The animation is quite simple, with precise movements of the characters. The video is very brief with well-thought information architecture and has many invisible details, making it one of the most dynamic-looking demo videos out there.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/fPVreQYH5AA” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

5. PhoneSoap

PhoneSoap is a brand that cares about the cleanliness of your phone. The brand has made an awesome animated video that explains millions of germs on our phone screens. The entire one-minute video is based on whiteboard animation, which explains how the use of PhoneSoap can kill germs and charge your phone simultaneously through Light. This engaging video has nearly 38,500 viewers on YouTube.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/JrxtWQ-dIiU” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

6. DuoLingo

DuoLingo is a language learning app with over 30+ languages. The animated video perfectly fits the logo of the owl with its brand style. The 30-second video shows all the different cases where the app can come in handy and the different games you can play to learn languages. The best part about the video is that it also uses text instead of audio for narrating the video. This keeps the video, both engaging and people attentive. It has gained over 45 thousand viewers on YouTube in just a few months.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/LV2R1vWFg3w” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

7. Resume.io

The animated demo video of Resume.io leverages the stripped back version of the platform. Instead of using text for every specific job, the video uses shapes and colors to represent the resume templates’ text. This keeps the user focused on the product itself. Within a brief time of 27 seconds, the video clearly explains how a user can easily create a resume by filling up boxes and choosing a template with no expertise required.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/9pLWYswbcDc” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

8. Univoice

Univoice is a unique language learning app where you can listen and sing music in different languages to learn them. The demo video of Univoice has an eye-catching pink and purple color theme. The animation in this video is really fun to watch and to engage right from the very beginning. The 45 seconds long video starts with planet Earth wearing headphones. In this brief period, the video clearly explains its unique approach to learning languages. The videos use a split-screen where the cause and effects are shown on each side, respectively.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/ifg8XcsMWqo” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

9. Zeamo

Just like Resume.io, Zeamo also takes advantage of a stripped back version of the app in use. The video looks very clean and doesn’t overwhelm the users with lots of features. Throughout the video, different video characters make uses of the app in different cases, ensuring that no potential customer feels detached. This one minute animated demo video clearly explains all the benefits that the app has to offer.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/amHzXSv1i1w” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

10. NoseFrida

NoseFrida used the perfect approach for making a killer demo video. This one minute thirty seconds animated video identifies the problems parents face cleaning their babies’ nose. Then it explains how their product helps them physically suck the snot out of the baby’s nose. The video also successfully blocked the gross-out factor, which might keep potential customers from purchasing Nosefrida by explaining how hygienic it is. The video has an impressive number of nearly 498,800 viewers on YouTube.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/UsLFKfGuioE” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

11. Baby Elephant Ears

Baby Elephant Ears is a product for babies. The 40 seconds animated video of this product starts with cute animation of a mother and a baby. The video first shows the viewers how to use the product in 3 simple steps, and then it moves on towards the multiple benefits one can avail by its use. The video follows the concept of first solving the problem of their targeted audience and then explains what makes them the right choice in a very engaging manner.

<iframe src=”https://player.vimeo.com/video/271700291″ width=”640″ height=”360″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen></iframe>

<p><a href=”https://vimeo.com/271700291″>Baby Elephant Ears Instructional Video</a> from <a href=”https://vimeo.com/user31970814″>Baby Elephant Ears</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

12. XE

The Currency converter app with Shopify, XE, made a name for itself with an animated demo video. This one minute animated video identifies the problems that foreign consumers face while shopping online. Then it presents XE as a one-touch solution for currency conversions. The entire video is animated on a flat surface, keeping the audience away from distractions. The video also highlights many other benefits, like how easy it is to integrate the app within Shopify themes.

<iframe src=”https://player.vimeo.com/video/359086674″ width=”640″ height=”360″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen></iframe>

<p><a href=”https://vimeo.com/359086674″>HiFx-XE-Currency-Converter-Final</a> from <a href=”https://vimeo.com/wyzowl”>Wyzowl</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

13. Slack

At first glance, you can’t even tell if this video is even animated. The animation is close to the actual design of the app. The animation throughout the video is simple, with a world-class voiceover that explains the entire process of how an agent shares the screen of an employee having an issue via the rescue assist feature from slack.  The video is straightforward and yet too effective.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/kITWwCEXPBU” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

14. Esusu Financial

Esusu is financial planning app created by Forbes. This animated demo video shows all the tools that the app has to offer. Even though the video is straightforward, the best part is that it hits straight on their potential consumers’ pain points. It starts by asking if they have ever faced a low credit score. The video also gives a quick tour of the app, showing how families can build each member’s credit and send funds to each other.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/3xFnN6t7pwU” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

15. Groupon

‘Explain the core product in a brief time. The viewers will have less but essential information to retain, making them more likely to remember how you work’. This is exactly the approach Groupon has pursued. This amazing animated demo video explains the entire product in just 30 seconds, along with all the potential benefits you can avail of by its use. The animations and colors are clean with a great voiceover, which explains the working of the app.

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/UK1vHq2ec1w” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Conclusion

With animated product demo videos, you can easily explain your product to a wider audience. It just requires the right creativity. These were some examples of great animated demo videos from which you take inspiration for your new project.

Author Bio

Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.

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