Regardless of the products you are selling online, you’d want your Shopify eCommerce store to appear high on Google search results. Optimising your Shopify SEO will grant you success in your online venture. SEO is one of the most organic ways for customers to find you, letting you leave your competitors far behind.
Here are some practical tips on how to optimise your Shopify SEO store for 2021:
Incorporate Google Analytics
Shopify allows you to incorporate Google Analytics, and also Google Search Console. These tools are crucial for keeping track of your site’s SEO metrics. These tools help you to quickly scale the performance of your website and resolve issues if any.
Google Search Console is an incredible tool to find the words and phrases (keywords and long-tail keywords) customers use while searching for any product online. Google Analytics helps analyse the behaviour of the users before they landed on your website. Armed with this data, you may create an unforgettable user experience that will bring the same user back to your site.
Try Local SEO
Although you sell online, you should keep your neighbourhood in mind. Even people living right down the street or next door lookup products and services on search engines to find out what is available in the vicinity. And most of them use their Smartphones to search for products.
The best way to make the local community notice you is by targeting the local community because most local searches end up as conversions the same day or latest by the next day.
Shopify eCommerce SEO
It is an established fact that search engine optimisation helps drive organic traffic. However, is it enough if users click the CTA button on your landing page? What you need is more solid conversions, and that is possible only with targeted eCommerce SEO campaigns, which enhances your Shopify SEO and helps achieve more conversions.
The trick lies in precision-targeting the audience to locate customers looking for specific products or services. With such targeted campaigns, even small businesses can compete with the big league with better Google rankings.
Lead Generation via SEO
Is it enough to hire an experienced SEO analyst who knows how to research keywords and insert them in the content? They may do just that and even manage to improve your rankings and generate more traffic; however, that simply isn’t enough.
Because what’s the point in getting visitors and more visitors who leave without making a purchase. SEO needs to help generate solid leads that become sure-shot conversions and generate revenues for your company.
Content that Converts
If you want your Shopify SEO to become more effective and produce results, you need to create content that helps with conversions. Today’s online businesses need a content strategy that works to their advantage. Every word you publish needs to get noticed and mean something to the visitors, whom you need to convert into customers.
Instead of having run-of-the-mill content featured as blogs and web content stuffed with the mandatory keywords, you need to focus on what your target audience is looking for and provide that with well-crafted content and an effective content strategy.
Summing it Up
An SEO-optimised Shopify store ensures success in the long run. Given that SEO is a slow process, patience and consistent effort are crucial for success. It also depends on your niche; if it is already crowded with websites jostling for space, it could take longer than you expected to achieve the desired results. If you think you can’t handle these process on your own, because of unavailability of time or any other reason, you can always hire a trusted agency providing SEO services for Shopify. When you transfer this task to the experts, you won’t have to worry about anything and can focus on other aspects.
