You probably need a transactional email provider if you’re seeking a SendGrid substitute. Although it includes other fundamental email services as well, that’s what it’s most known for.
Transactional emails are considerably different from marketing ones. Not only can every website or application make use of them, but they also need to be tailored with dynamic contact information to transmit registration information, order details, and password resets. So, while selecting an email service provider, speed, deliverability, and security should be given high consideration.
Let’s examine the SendGrid product and how its rivals do.
SendGrid’s Features
A large-scale email solution, SendGrid offers list management, registration forms, and email automation. It’s utilized by big-name clients like Uber and Airbnb. But, it’s best recognized as a prominent transactional email platform delivering email via Rest API and SMTP (Simple Mail Transfer Protocol).
Instead of being used as a SaaS, SendGrid is developer-focused and typically incorporated into standalone applications.
Pros
- Email templates with conditional formatting are available.
- Options for advanced testing (inbox look, links, spam filter risk)
- Before emails are sent and bounce, an API for email validation is accessible.
- good email delivery rates
- Monitoring and tools for managing sender reputation
- Customers that have paid receive chat, tickets, or phone support (on higher plans).
- Scalable for high-volume operations
Cons
- They sign you up for ISP feedback so you can eliminate people who complain about your emails from your list. Some methods save time by automatically deleting them for you.
- With just 3 days of transactional message history provided, 30-day email activity history is a costly add-on.
- For chat, SMS, and push notifications, you require additional Twilio add-ons.
- You need a different email marketing package to be able to send various sorts of emails other than transactional ones. The size of the contact list affects the price.
- If you don’t want to code your emails, you also need this alternative plan to use a drag-and-drop email editor.
The SendGrid Price
There is a plan that is free forever and sends 100 transactional emails every day. Plans begin at $19.95 per month. Dedicated IPs are available on the Pro plan or above, beginning at $89.95/month. Marketing Campaigns plans also provide a free plan (2,000 contacts and 6,000 emails/month) and start from there at $15/month.
Top 15 SendGrid Alternatives Email Services For You To Try In 2023
Without wasting time lets take a look at the best alternatives to SendGrid in 2023.
1. Mailgun
Mailgun is a sophisticated cloud-based solution that is well built for developers. Its APIs may be used to easily send, receive, and track transactional emails.
With easy SMTP connectivity and a versatile HTTP API, the tool offers hassle-free sending of transactional and bulk emails. Moreover, its real-time email validation tool helps filter out incorrect email addresses from your contact list.
Aside from this, Mailgun can also help tailor your emails, analyze incoming messages automatically, engage consumers with intriguing campaigns, and utilize templates to generate well-branded marketing emails. The program also gives consumers useful data that they may use to improve the effectiveness of their emails.
For businesses sending more than 500,000 emails per month, Mailgun also provides email deliverability services. With the help of a technical account manager, or deliverability specialist, you can create a personalized deliverability plan to boost the effectiveness of your emails. They may offer advice on how to solve issues and get the best inboxing rates for Gmail, Yahoo, and other services.
2. DuoCircle
DuoCircle is one of the greatest alternatives for businesses seeking affordable solutions without sacrificing email deliverability quality. Each package includes DKIM signatures, real-time reporting and analytics, comprehensive tracking of emails, several delivery ports (so email continuity is preserved), TLS encryption, and strong anti-spam service.
Additional vital services given by DuoCircle include SPF administration, DMARC reporting, email forwarding, tenant migration, etc., which one may get at a very affordable price. Most of all, they provide round-the-clock email, chat, and phone help, allowing you to swiftly restore your business email in the event of an error. For businesses seeking an all-encompassing email solution, it is a great SendGrid substitute overall.
3. Mailjet
Mailjet is a straightforward tool that can assist both developers and marketers in designing, delivering, and tracking transactional and marketing emails. Mailjet offers advertisers an easy-to-use email builder that includes enticing email templates right out of the box. Email campaigns may be edited, changed, or made specifically to deliver the desired message.
The online email builder also includes a real-time collaboration tool, which allows several users to cooperate on a single campaign together as a team. Moreover, Mailjet has a powerful a/b testing tool that can be used to gather statistical information on email subject lines, image usage, and email sequence.
Sending transactional emails is equally straightforward with Mailjet. With Mailjet’s SMTP server or RESTful API, you may send, schedule, and track transactional emails. Mailjet may be used for sending transactional SMSes as well. Mailjet’s transactional SMS API may be linked in no time to start delivering SMS messages globally.
Apart from the capabilities mentioned above, Mailjet surpasses SendGrid thanks to its email deliverability service. You gain access to Mailjet’s email deliverability service professionals, who enhance your email deliverability to increase sender reputation.
4. Sendinblue
SendinBlue offers chat, social media marketing, and SMS marketing services. It offers a robust CRM tool that allows businesses to keep track of client information. Also, businesses may automate their marketing messaging to target particular populations.
Sendinblue also helps customers to construct very engaging landing pages, retargeting advertisements, Facebook ads, and sign-up forms. By offering real-time information, A/B testing tools, and email open rate metrics, it assists marketers in maximizing conversions.
5. HubSpot Email Marketing
HubSpot is an email marketing system that promotes email optimization to boost deliverability rates. But, it is the ability to easily combine it with other HubSpot products that makes it a remarkable marketing tool.
For instance, by connecting this software with HubSpot CRM, you can tailor your marketing emails, making them more enticing to the recipient. The technology has shown potential for increasing conversion rates for organizations and aiding in their growth when paired with native integrations.
6. Constant Contact
With its free plan including list-building tools, limitless emails, and eCommerce marketing, Constant Contact is a great substitute for Sendgrid. This program includes a front-end email editor with drag-and-drop functionality for novices. The technology greatly aids in tailoring corporate emails to increase interaction.
Those who did not open their prior emails are automatically resent by Constant Contact. This email automation program monitors user activity and sends the message accordingly, based on website clicks.
7. Mailchimp
You may develop a brand, sell online, or expand your business with the help of Mailchimp, an all-in-one marketing solution. You gain access to dozens of pre-loaded templates that not only allow you to produce attractive emails but also help you design landing sites, social advertisements, postcards, and more.
Email marketing is one area where Mailchimp obviously excels over SendGrid. You receive access to an infinite library of themes and designs, which can generate attractive, branded emails. The email builder comes with a drag-and-drop capability that makes creating emails simpler. Using API or SMTP, the tool may also send quick transactional emails like order confirmations.
8. Pepipost
Currently used by more than 20,000 brands, Pepipost is a trusted SMTP and email API service provider. As a dependable Sendgrid alternative, this program maintains track of the bounce rate, open rate, and email delivery. Moreover, one may elect to get notifications connected to user activities, such as unsubscriptions.
The safe platform enables users to exchange emails privately. Moreover, businesses can make quick decisions because the platform provides warnings and real-time statistics. Customers opting for this Sendgrid Alternate receive easy APIs for migrating to smooth up the process further.
9. Mandrill
Mandrill is a premium Mailchimp add-on that supports STMP transactional email services. The program may deliver targeted, data-driven, promotional, and customized emails to end consumers. Your emails are given pre-defined tags by the program. With the aid of Mandrill, you can automatically track the bounce rate, open rate, and click rate for your emails, which helps to simplify email tracking.
The program also allows you to create varied custom sending choices. You may also apply white labeling for custom-tracking domains using this program. Using Mandrill, you may send emails from many domains while still using the same account and dedicated IP.
10. WP Mail SMTP
WP Mail SMTP is the most widely used email distribution provider for WordPress-powered websites. You may use this tool as an alternative for Sendgrid. Most significantly, customers may link it smoothly with prominent email marketing providers. In the process, they may quickly send thousands of emails to their intended recipients.
It is feasible to switch to WP Mail SMTP from your existing WordPress email settings. This would be advantageous since it would allow you to get past spam filters and communicate with your subscribers straight in their inboxes.
11. Postmark
With Postmark, you have access to a number of pre-made templates that can be used to quickly and beautifully produce marketing emails. The program maintains email logs from the last 45 days. These logs may be reviewed to trace emails that were sent or received.
Postmark provides you with a thorough audit of all your emails. You may learn where they were sent, which emails were successfully sent or received, which ones were opened, and which ones were flagged as spam. Incoming addresses may also be customized with the aid of the program.
12. Amazon SES
Amazon SES (Simple Email Service) is a specialized email service that has gained popularity among developers. They use this technology to send emails from WordPress to other website platforms. To ensure a high delivery rate, Amazon SES also offers customizable email authentication and dedicated IPs.
Users of Amazon SES may easily configure the built-in SMTP server and send emails without any problems.
13. Drip
Drip is one of the top Sendgrid alternatives and is perfect for eCommerce firms. It links well-known e-commerce systems like Shopify and WooCommerce.
This tool has CRM capabilities that let users learn more about a user’s interests and activities on your site. This helps businesses personalize their emails to increase interaction. Third-party connectors, comprehensive email analytics, event and behavior monitoring, deep customer insights, revenue attribution, and user segmentation are a few of its standout features.
14. Moosend
Moosend is a cheap SendGrid alternative, via which you can build marketing, transactional, and notification emails and send them to your recipients. Some of its attractive features include analytics, smart list segmentation, and a campaign editor. The drag-and-drop editor may be used to create aesthetically stunning newsletters. It also features an automation workflow builder with built-in automation templates.
15. Cakemail
Cakemail is a fantastic solution for quickly setting up email campaigns. Users may sign up for free and immediately have access to all of the software’s important capabilities. For entrepreneurs and small-business owners, it’s a cost-effective and simple option.
Users can efficiently assess their email marketing campaigns using Cakemail’s real-time reporting and analytics, make necessary adjustments, and increase engagement.
Conclusion
As you can see, SendGrid has several fantastic options that are currently in use. All of these platforms, when compared to SendGrid, are quite simple to set up and include a long range of capabilities that make sending or receiving transactional and marketing emails simple.
They are also competitively priced since they can be used by small and large businesses alike to improve customer relations.
FAQs
Why is SendGrid the best?
Delivery and scale you can trust SendGrid offers strong performance to help you reach your objectives, as shown at scale by senders like Uber. We are accessible when they need us, with a platform and API uptime of 99.95%. Our unique MTA, which processes over 45 billion emails each month, can accommodate your expansion.
Does Uber make use of SendGrid?
Uber, Spotify, Yelp, and Airbnb are a few of the top companies that use SendGrid, which is now owned by Twilio. It began as a transactional email SMTP and API service intended for developers. They now provide email marketing services, though.
Is Twilio the owner of SendGrid?
SendGrid will continue to be run by SendGrid CEO Sameer Dholakia, who will report to Lawson as a fully owned subsidiary of Twilio. Together, we enable more than 600 billion annual interactions and support more than 140,000 active client accounts.
